HELLO, BEAUTIFUL,
March came in with a lot of energy, and I am here for every single bit of it.
The past few months have been about building. This has been done quietly and intentionally. We have a clear vision of where Bellezza Miami is headed. But this week something happened that I have to share with you because it felt like a real marker moment. The kind you want to look back on and remember exactly where you were standing when it happened.
Let’s get into it.
THIS WEEK’S MAIN STORY
They Invited Me to the Table — And I Showed Up.
I didn’t apply.
I didn’t pitch myself.
I got a personal invite.
This past Sunday, I was invited to an International Women’s Day event. It was sponsored by Lovable and hosted inside one of Miami’s tech hubs. I want to be honest with you about what that felt like. I believe many of you are going to relate to this more than you realize.
A year ago, I wouldn’t have even seen myself in that room.
I’m a beauty founder. I build DIY manicure kits. I talk about e-commerce and scaling. I also discuss the unglamorous behind-the-scenes of running a product-based business. I am a single mom who decided she wanted more for herself and her family. Tech spaces weren’t part of my world — or at least, that’s what I told myself.
But something shifted when I started showing up consistently. When I stopped waiting until I had the right title, the right revenue numbers, the right following, the right anything. I just kept showing up. To events. To rooms. To conversations I wasn’t sure I belonged in.
And the rooms started noticing.
Walking into that event on Sunday, I wasn’t a guest who snuck in through the back. I was personally invited. That distinction matters. It’s not about ego. It’s because it told me something important about what consistent, visible work actually does over time.
Being in that space on International Women’s Day was empowering. I was surrounded by women who are building, funding, and scaling tech companies. It didn’t make me feel out of place. It made me realize I was exactly where I was supposed to be.
Because here’s what I know now that I didn’t fully own before:
The intersection of beauty and tech is where I live. E-commerce is tech. AI tools are running my backend operations. My ad strategy, my email flows, my content systems, my product launch infrastructure — all of it is tech. I have been operating in the tech space this whole time.
I just hadn’t claimed that identity yet.
This invite did something for me that I didn’t expect. It confirmed that the work is visible. That consistency builds credibility even before the revenue reflects it. That your face becoming familiar in rooms is a strategy — not an accident. And that the right people are always watching, even when you think nobody sees you yet.
If you are building something right now that doesn’t fit neatly into one category, if you feel like you are always the wildcard in the room, if you wonder whether showing up over and over again is actually doing anything — I want you to hear this directly from me:
It is working. Keep going.
WHAT I’VE BEEN LEARNING IN THE TECH ROOMS
Since I started attending more tech events over the past few weeks, I’ve been taking mental notes on everything. The way founders talk about their businesses. The way they think about systems and scale. The tools they’re using. The problems they’re solving. And what I keep coming back to is this — the fundamentals are the same.
Whether you are building a SaaS company or a beauty e-commerce brand, the conversation always comes back to one question. Who is your customer? What problem are you solving? How are you acquiring them? How are you keeping them? How are you scaling without breaking?
Beauty founders need to be in these rooms. Full stop. In the last 30 days, I’ve gained valuable insights from tech founders. These insights have directly shaped how I’m thinking about Bellezza Miami next quarter. They approach customer retention in innovative ways. They excel in paid acquisition. Building systems before they need them is standard practice. It’s changing how I operate.
And the cross-pollination goes both ways. I’ve had tech founders who are genuinely curious about the beauty e-commerce space. They are interested in the customer psychology. They explore the product development cycles and the community-building side of it. We have something to offer these rooms too. Don’t forget that.
WHAT’S HAPPENING INSIDE BELLEZZA MIAMI RIGHT NOW
Since we’re in full build mode over here, here’s a quick look at what I’m working on behind the scenes:
Email platform migration — We are in the process of fully moving over to Klaviyo. If you’ve been a subscriber for a while, you may notice some changes to how our emails look and feel. It’s all intentional. Klaviyo gives us the ability to create smarter, more personalized flows. This ensures you’re receiving content and offers that are actually relevant to you.
Spring collection prep — We are deep in planning for our spring launch. I can’t wait to share what’s coming. Think fresh, elevated, and very much designed for the woman who takes her self-care seriously. More details coming soon.
Content and community — I’ve been much more intentional about where I’m showing up online and in person. LinkedIn has become a real home for me. I’d love to connect with you there if we’re not already connected. I share the behind-the-scenes of scaling Bellezza. I also share lessons from the events I’m attending. Lastly, I offer the honest truth about what building looks like day to day.
A NOTE FOR INTERNATIONAL WOMEN’S DAY
To every woman who is building something from scratch — without a roadmap, without a safety net, and sometimes without anyone in your corner who fully understands the vision:
You are doing something incredibly brave.
Not because it’s hard — although it is. But because you chose to bet on yourself in a world that doesn’t always make that easy. That takes a specific courage that doesn’t get talked about enough.
This International Women’s Day, I’m not just celebrating the women who have already made it. I’m celebrating the ones in the middle of it. The ones who are tired but still going. The ones whose revenue doesn’t yet show how hard they’re working. The ones showing up to rooms where they don’t know anyone and doing it anyway.
That is where the real story is. And that’s the story I’m committed to telling.
Keep showing up. The invite will come. And when it does — you better be ready to walk through that door. 🌸
BEFORE YOU GO
A few things worth your time this week:
— If you haven’t already, follow along on LinkedIn. I’m sharing real-time updates there. You can see what building Bellezza Miami actually looks like.
— Our spring collection is coming. Make sure you’re subscribed so you’re the first to know when it drops.
— If this newsletter resonated with you, share it. Send it to a woman in your life who needs to hear it today. That’s how we grow this community — one real conversation at a time.
With love and intention,
Michele Alexandria Founder, Bellezza Miami
© 2023 Bellezza Miami | Miami, FL
Michele Alexandria 
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